Li Ning Reaches New Heights with Pole Vault Queen Elena Isinbayeva

(3 March 2009 - Hong Kong) Li Ning Group Limited ("Li Ning" or the "Group"), one of the leading sports brand enterprises in China, announced that it signed up Elena Isinbayeva ("Isinbayeva"), the two-time Olympics gold medalist, third-time winner of International Association of Athletics Association's World Athlete of the Year and 26th time world record breaker. Elena Isinbayeva will become a member in Li Ning's star-studded family of sponsored athletes
Isinbayeva said, "I love the LI-NING brand for its unique touch of oriental elements. The LI-NING has embarked on its journey in internationalization and gradually becomes an important force in the international sports scene. I am sure Li Ning will design and manufacture a perfect set of gear, helping me to achieve outstanding results in various competitions in the years to come. I look forward to wearing the LI-NING gear and showing the world Li Ning's vision, Anything is Possible."
Isinbayeva epitomizes the highest standards in the world's contemporary athletics scene. Together with other world-renowned athletes such as Shaquille O'Neal, Baron Davis, Ivan Ljubicic, and sports teams including the Spanish National Basketball Team and the Argentine National Basketball Team, Isinbayeva will become one of the core focuses with respect to our international sports resources. The collaboration raises the bar of Li Ning's research and development efforts in athletics, enabling us to better serve our sponsored athletes

Li Ning Signs up NBA All-Star Point Guard Baron Davis-li ning baron davis

(12 November 2008 - Hong Kong) Li Ning Company Limited and Baron Davis, point guard of NBA All-Star team, hosted a signing ceremony in Los Angeles. Baron Davis will wear the brand new basketball shoes designed by Li Ning during the NBA season.
During the past 9 NBA seasons, Baron Davis had served New Orleans Hornets and Golden State Warriors. Davis's career averages include 17.1 points, 4.1 rebounds, and 7.2 assists. He had been selected to the All-Star team twice and there is no doubt that Baron Davis is one of the elite players in the league. In the last season, Baron Davis represented Golden State Warriors and scored an average of 21.8 points, 4.7 rebounds, 7.6 assists, and 2.3 steals. Basketball fans are attracted by Baron Davis's extraordinary attacking skills. This summer, Baron Davis returned to his hometown and joined Los Angeles Clippers.Li Ning will develop a series of unique athletic gear for Baron Davis
  Commenting on the partnership, Baron Davis said, "Li Ning is a well-respected company and its achievements has been remarkable since its establishment. Plenty of Chinese elements are put into the LI-NING BD-Pre, the sneaker specially designed for me. This sneaker makes me feel unique on the court. I hope this cooperation will let more basketball fans know more about NBA and the professional basketball products of the LI-NING brand."
Professionalism and internationalization have always been the operation targets of Li Ning. This cooperation represents LI-NING's another important breakthrough in the basketball area . We will continue to develop such win-win cooperation, in order to make LI-NING become the brand of choice for basketball players and basketball fans and bring the brand concept, "Anything is Possible", into full play on the NBA court

China's leading sports brand signed with tennis star
Li Ning Company collaborates with top seed Ivan Ljubicic
 
 
(24 September 2007, Hong Kong) Li Ning Company Limited ("Li Ning" or the "Group"; stock code: 2331) hosted a signing ceremony in Beijing and announced that the Group joined hands with world-renowned tennis player Ivan Ljubicic. The collaboration makes Li-Ning the first sports brand in China to sponsor a famous tennis player from the ATP (Association of Tennis Professionals).

The president of the ATP Player Council, Ljubicic is ranked No.1 by ATP in terms of the number of aces. Commenting on the collaboration with Li Ning, Ljubicic said, "I share the sprit of the LI-NING brand. Tennis player like myself who spends lots of time on the tennis court, must always bear in mind that 'anything is possible', especially when I am totally focused on serving a ball. LI-NING is a leading sports brand in China and I am honoured to be able to work with this top-notched sports enterprise. I believe LI-NING brand products will certainly help enhance my performance on the tennis court." Ljubicic has already wore LI-NING's products during the US Open in August, and he will appear on the tennis court in LI-NING's tennis products in future, including apparel, footwear and other accessories. And during the China Open 2007, Ljubicic was also seen fighting in the tennis court with LI-NING's products.

 Ljubicic is an ace leader who constantly challenges other top tennis players around the world, while Li Ning is a tough player in the sports goods area and always seeks to challenge itself to the highest international standards. Li Ning and Ljubicic share the same vision and such was the key factor in sealing this partnership. We began to offer tennis products since 2003 and at present, tennis products have become one of the key sports product series of the Group. Li Ning signed up China's promising tennis player Sun Shengnan in 2004. Then in 2006, we established a strategic partnership with ATP. Indeed, the collaboration with Ljubicic demonstrates our ambition in the international tennis scene."

Li Ning forges cooperation with Swedish Olympic Committee

As the official partner to provide sports apparel for the
Swedish Olympic Delegation
(29 January 2007 – beijing-china) – Li Ning Company Limited ("Li Ning" or the "Group"; stock code: 2331), one of the leading sports brand enterprises in China, announced an agreement with the Swedish Olympic Committee, under which the Group has been designated the official partner of the Swedish Olympic Committee in providing the Swedish Olympic Delegation with a range of sports apparel. Li Ning is the first Chinese sports brand that entered into such an agreement with an overseas Olympic delegation.
Li Ning forges cooperation with Argentina National Basketball Team
Makes further strides in brand internationalization
 
 
(12 January 2007 – Hong Kong) –  Li Ning Company Limited (“Li Ning” or the “Group”; stock code: 2331), one of the leading sports brand enterprises in China, announces an agreement with the Argentina basketball federation　Confederación Argentina de Basquet (“CABB”) that sets a major milestone for its international brand expansion. Pursuant to the agreement, Li Ning, as the official partner of CABB, will sponsor a series of specially designed sports apparel for the men’s and women’s Argentina National Basketball Teams for training, competition and award presentation purposes.

The men’s and women’s Argentina National Basketball Teams will wear Li Ning apparel at major international sports events such as the 2008 Beijing Olympics and the 2012 London Olympics. Manu Ginobili of San Antonio Spurs, the top NBA player from Argentina, will also wear Li Ning apparel at contests serving the National Basketball Team of Argentina.

The agreement with the Argentina National Basketball Team is another remarkable accomplishment by Li Ning in expanding collaboration with professional basketball associations for marketing purposes that follows the agreement Li Ning entered into with the Spanish Basketball Federation.  In 2006, the men’s Spain National Team achieved the best-ever results and won the FIBA World Championship in the same year.  As the National Teams of Spain and Argentina are regarded as two of the hottest gold medal winning teams at the 2008 Beijing Olympics, sports lovers will witness the excellent performance of these two world champion teams, both of whom will be wearing their specially designed Li Ning apparel.

 Li Ning signs up Chuck Hayes of Houston Rockets
The 3rd NBA player to wear LI-NING brand basketball shoes at NBA
(11 December 2006 – Hong Kong) – Li Ning Company Limited (“Li Ning” or the “Group”; stock code: 2331), one of the leading sports brand enterprises in the PRC, announced the signing of an agreement with the National Basketball Association (“NBA”) player, Chuck Hayes, forward of Houston Rockets, to wear LI-NING brand basketball shoes at NBA games.  This is the third collaboration between Li Ning and renowned NBA players, following that of Damon Jones of the Cleveland Cavaliers and Shaquille O’Neal of the Miami Heat.

Pursuant to the agreement, Hayes will put on LI-NING brand professional basketball footwear series, including the LI-NING-SHAQ co-brand series products to be launched in January 2007, to conquer NBA games and to bring Houston Rockets to new heights.  Hayes is a power forward and is known amongst Chinese basketball lovers for his superb skills, strength and determination. Furthermore, he is widely regarded as an excellent rebounder.  NBA experts consider him the "catalyst" for the fast emerging Houston Rockets.
With the new collaboration with Hayes, Li Ning successfully established a strong trio in its NBA strategy that includes three of the strongest players in different positions - the power forward Chuck Hayes, one of the world’s most talented centre player Shaquille O’Neal and the guard Damon Jones who delivers surprises at critical times.   This perfect trio represents the innovative ideas of the LI-NING brand on the allocation of international sports sales resources and illustrates the outstanding performance of the LI-NING brand amidst the highly competitive international sports market.”

Li Ning Collaborates with ATP
As Its Official Marketing Partner

(Hong Kong, March 16, 2006) - Li Ning Company Limited (“Li Ning” or the “Company”; stock code: 2331), a leading sports brand enterprise in the PRC, announced an official marketing partnership agreement with the Association Tennis Professional (“ATP”), the world’s premier men’s professional tennis tournament association. Under the agreement, Li Ning will collaborate with ATP on the manufacture and sale, brand promotion and marketing of professional tennis products in China. The two parties will also work hand-in-hand for the promotion of tennis tournaments to accelerate the popularity of the sport in China
 
Li Ning entered into an agreement with NBA player Damon Jones

li ning shoes

Damon Jones currently plays as a guard at Cleveland Cavaliers. As the first current NBA player forming an agreement with a PRC sports brand, he will be putting on LI-NING’s FEIJIA (Flying Armor) series basketball shoes on every game he plays. This attests to the superior quality of Li Ning’s sports shoes for top-tier professional players.
Li Ning and NBA Announce
Strategic Marketing Partnership
 
 

Beijing, January 18, 2005 --- Beijing Li Ning Sporting Goods Co., Ltd (“Beijing Li Ning”), a subsidiary of the leading sports brand enterprises in the PRC, Li Ning Company Limited (“Li Ning” or the “Group”; stock code: 2331), and the N BA Properties Inc. (“NBA Properties”), the marketing and licensing arm of the global leader in basketball and sports marketing, National Basketball Association (“NBA”), announced their agreement to enter into a strategic marketing partnership, creating a historic alliance.